Greatest Client Concern
When I was starting out, many misconceptions surrounded acne. The…Second only to anti-aging treatments, I think that acne treatment is the greatest client concern today. So we must raise the bar for...
View ArticleStarting My Skin Care Practice Over Again! What I Would and Wouldn't Do
Some years ago I was in possession of a busy…The idea of returning to a skin care practice is a challenging one for many reasons. First of all, I'm now a dyed-in-the-wool entrepreneur that can't help...
View ArticleHow Make-up Can Help Your Aesthetics Career
There's one thing every experienced aesthetician knows for sure -…You don't need to be a highly skilled "artist" to succeed in make-up but you will need a commitment to learn some technique and a...
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Rays of Hope
Solar RisksOur love affair with the sun may finally be…The risk of exposure is so alarming the National Institutes of Health (NIH) added UV radiation to its list of “human carcinogens†in 2002....
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Managing the Challenge of Rosacea
The course of rosacea is prolonged. Recurrences are common and…Carbohydrates constitute the main source of energy for all body functions and are required for the metabolism of other nutrients. This is...
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Deck the Halls
Tis’ the season to creatively promote skin care! Well into…You need to have a good idea as to what salon promotions will work – and with which clients. Dan Kliska, President of JOE Grooming Products...
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The Sum of the Parts = You
The more you know about patient care, business, the arts,…Often it seems as though there are limitless possibilities to what you can learn, while at the same time you may not be able to find just the...
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Making Luxury a Necessity
Woodhouse Day Spas are appearing all over the country, but…It began when The Woodhouse founder Jeni Garrett, who has always had a passion for the restorative nature of spas, was frustrated with the...
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Increase Your Service Dollars by Add-ons and Upgrades
Sinking down into the soft Frette sheets for my one… Upselling takes a service and increases its value. By taking a one hour facial and upgrading it to a one and a half hour Ultra Copper Firming...
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Upselling Skin Care and Aesthetic Services
The true value of a product can only be determined…you already have the most powerful sales and service means available now to increase sales for your business. It is estimated that more than 50...
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